Happy Friday
Yesterday Evergreen Home Loans celebrated our 25th Anniversary with a little campaign and… reflection! Each year has its own challenges. Right now it’s LACK OF GOOD INVENTORY for you all to sell.
The owner of our company, Don Burton said that as a young realtor in the 1980s he didn’t know anything about why high interest rates would make it difficult to sell homes. He had a strategy for focusing on where the business is and letting the rest go:
“Pick up the Quarters and Dimes… Leave the nickels and pennies”
The “Quarters” right now are listings:
- Sellers that have equity in their homes
- Check out neighborhoods that have had recent sales that bring values back up. One of the guys in our company bought a home at the height of the market in a new neighborhood. Values have of course dropped since then, but recently a home sold in the area at a price comparable to about what he bought his home for….don’t you know, a couple weeks later 2 more ‘for sale’ signs popped up in his neighborhood. Be that listing agent.
- Divorces – align yourself with a family practice attorney or two. Their clients will likely need to sell their home.
- New Babies/recent marriages – talk to your past clients. Whether it’s them, or their kids/friends kids someone might need more space.
While many lenders are focusing on the new HARP2.0 loan right now, we’re focused on our purchase business…last year it was 82% of our closings. Let us know what we can do to help you.
Rates are still ridiculously low, with no signs of reversing that trend.
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